Design – Avenue West

Lars Schless

LHS Residential Design

Website design

LHS Residential Design is an architectural firm based out of Philadelphia. Specializing in custom designs, LHS brings a mature aesthetic and years of experience to their projects.

See their website here.

The Project

+ Photography
+ Website Design & Build
+ Brochure
+ Business Card
+ Banners

Photography by Danie Harris

A custom website for a custom architecture firm

The challenge was to create a design that matched an established aesthetic. LHS’s designs are like a Swiss watch, the product of countless precise details working together in harmony.

We created a custom website for this custom architecture firm. Working with photographer Danie Harris to shoot LHS’s most cherished designs, we made sure to capture their detailed beauty. Then we put together an elegant portfolio site and matching printed materials using these photographs.

Small Things

Branding

Small Things is a nonprofit organization based in Philadelphia. Their mission is to help local churches and organizations by providing resources to support their communities and connect with their neighbors.

A collaboration with Being Design.

The Project

+ Logo Design
+ Color Palette & Font Selection
+ Brand Book
+ Branded Design Elements

Communicating warmth and approachability

In this collaboration with Being Design, we worked closely with the Small Things team to develop their visual identity. With several audiences to speak to, our work needed to be approachable and easy to understand. The result is a brand that represents how small things can make a big difference.

Amplify Philly 2020

Event Branding & design

Amplify Philly is a 3-day event at South by Southwest. It brings the best of Philly’s diverse business, culture, and tech communities into the international spotlight. The goal is to attract the best talent, clients, and consumers to live, work, and play in Philadelphia. Since 2016, Amplify Philly has represented Philadelphia through exhibitions, concerts, panels, and other interactive activities.

The Project

+ Custom Graphic
+ Banners
+ Foamcores
+ Flyers
+ T-shirt
+ Social Media

A city represented through design

Avenue West has had the great pleasure of working on this project since its conception. For the past five years, the project has evolved from a small exhibition to a 3-day immersive experience dedicated to the city of Philadelphia.

We sourced our color palette from the Philadelphia flag. This year’s theme was convergence. Diverse people, industries and ideas coming together to create the social and cultural tapestry of Philadelphia.

What they said

“In today’s digital & visual driven world, you need someone with a sharp, creative, and efficient skill set in graphic creation. Hannah’s got exactly that. By far one of the most talented artists we’ve come across…and we’ve come across a lot.”

Dave Silver / Founder

Urban Creators

Website design

Urban Creators is a platform for radical and collaborative imagination. Since 2010 they have used food, art, and education as tools to nurture resilience and self-determination in neighborhoods in Philadelphia and New York City.

Check out their site here.

The Project

+ Ten Year Report Design
+ Website Design
+ Website Build

A website to serve a growing community

We revitalized Urban Creators’s brand and website. UC serves a growing community of young people, artists, and small business owners. They wanted a flexible website that allowed for growth and provided an easy user experience.

We created a new visual identity that could be applied to all things Urban Creators. We drew inspiration from their bright and vibrant photos, which we sampled to create a unique pattern, a rich color palette, and a bold font system. We then applied this style in a custom built website which includes an event management system, member profiles, and a resource library for those in need of Covid-19 relief.

What they said

“Avenue West has been an incredible partner! They have helped our organization discover an aesthetic that reflects our spirit, and build consistency with all of our branding and marketing. “

Alex Epstein / Founder

Philly Music Fest 2020

Phily Music Fest 2020

Event design

Philly Music Fest is a nonprofit festival benefiting music education in Philadelphia schools. A testament to the city’s exploding music scene, PMF is a three-day showcase of emerging local artists.

phillymusicfest.com

The Project

+ Custom Graphic
+ Posters
+ Social Media
+ Website
+ T-shirt

It starts with a playlist...

Our ideas come from the music. Each year this project begins with a playlist, a teaser of the bands slated to perform. We listen to that playlist again and again, letting the music inspire the design.

Listen to the playlist here.

What they said

“Hannah has a unique ability to mine the creative vision of the client and collaborate by infusing her design talents. “

Gregory Seltzer / Founder

"Hannah’s creative talents are incredible, but equally as important - Hannah is flexible and organized, facilitating a process that arrives at a wonderful and meaningful result. Hannah has a unique ability to mine the creative vision of the client and collaborate by infusing her design talents. Hannah is an absolute delight to work with.”

Gregory Seltzer

Founder of Philly Music Fest

Wharton Women’s Summit

Wharton Women's Summit 2019

Event design

The 2019 Women’s Summit “Empowered Together” was put on by Wharton Women in Business. WWIB represents over 650 female students and partners in the Wharton MBA program. Their mission is to develop women into confident leaders—within WWIB, Wharton, and the world.

The Project

+ Custom Illustration
+ Brochure Design
+ Banner Design

Giving strong women the floor

“Empowered Together” was the theme of 2019. Our challenge was to create a design to represent the diverse panel of presenters and attendees. We aimed to reflect the prestigious and professional nature of the University and the event.

Our Printers

Booklets & Banners:
Fireball Printing

TEDxPhiladelphia

Event design

TEDx is a program of local, self-organized events that bring people together to share a TED-like experience.

The Project

+ Custom Illustration
+ Booklet Design
+ T-shirt Design
+ Totebag Design
+ Name Badge Design

Designing the visual experience of an event

Uninentended Consequences was the theme of TEDxPhiladelphia 2019. We chose to depict the ripple effect.

We put together a suite of designed deliverables that would give the entire experience a cohesive look and feel.

Our Printers

T-shirts printed by:
Camden Printworks

Booklets & Namebadges printed by: Fireball Printing

Shonky Sauce

Branding & Packaging design

Shonky Sauce is a hot sauce company based out of Austin Texas. With its award-winning sauces, the company is known for using only fresh and natural ingredients.

The Project

+ Branding
+ Packaging Design

What they said

“Avenue West made our brand come alive and we are so grateful for everything they’ve done!”

Aaron Alterman / Founder

Aaron Alterman

Founder of Shonky Sauce

Aly & Jacob’s Wedding

Aly & Jacob

wedding design

Weddings are a wonderful time to bring out the creativity of the special couple. I worked with Aly & Jacob to create a music festival style wedding poster, one pagers and day-of assets for their big event.

As featured in Philly Mag.

The Project

+ Save the Date
+ Wedding Poster
+ Welcome one pagers
+ Menu Cards
+ Name Tags

From Concept to Creation

It started with the wedding playlist. Not the music for wedding party – but the music to inspire the design. For projects that involve music, we ask our clients to set the tone for us so that we can match the design to the vibe. Listen to the playlist here.

We coordinated with Aly & Jacob’s wedding planner, the printer and the couple to ensure all of the pieces were perfect and ready to go well before the date of the event.

What they said

“Hannah brought our idea to life, combining a music festival poster with elegant wedding design. Hannah was always willing to go above and beyond, which was amazing when we stressed about the wedding!”

Aly Goldstein / Bride

Our Printers

Fireball Printing

Dairy Market Analyst

The Dairy Market Analyst

Branding

The Dairy Market Analyst is the leading analyst in the US dairy industry. Known for their weekly newsletter in which they share the industry’s most important developments.

The Project

+ Logo Design
+ Letterhead Design
+ Newsletter Design

A visual refresh for an established organization

The Dairy Market Analyst is a well established resource for the dairy industry. They have thousands of followers due to their ability to provide valuable insight in their three page newsletter. Despite the company’s success, they wanted a visual refresh.

Our challenge was to design a new logo and brand system while maintaining the integrity of this long established organization. For inspiration, we looked to the logos of iconic publications like the New York Times, the LA Times, and the Atlantic. Here are the results.