The Dairy Market Analyst

Branding

The Dairy Market Analyst is the leading analyst in the US dairy industry. Known for their weekly newsletter in which they share the industry’s most important developments.

The Project

+  Logo Design
+  Letterhead Design
+  Newsletter Design

A visual refresh for an established organization

The Dairy Market Analyst is a well established resource for the dairy industry. They have thousands of followers due to their ability to provide valuable insight in their three page newsletter. Despite the company’s success, they wanted a visual refresh.

Our challenge was to design a new logo and brand system while maintaining the integrity of this long established organization. For inspiration, we looked to the logos of iconic publications like the New York Times, the LA Times, and the Atlantic. Here are the results.