Underdog Apparel is a nonprofit that funds programs that improve the lives of Philadelphia’s youth. The nonprofit
was created to celebrate the incredible community of Philadelphia, while also creating a better future for the
next generation.

Case Study Coming Soon

Philly Music Fest 2022

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Industry

Music

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Services

Branding
Illustration
Website
Social Media

Year

2022

Background

Philly Music Fest is a nonprofit festival benefiting music education in Philadelphia schools. A celebration of the city’s vibrant music scene, PMF is a seven-day showcase of emerging local artists.

Custom Typography

Going along with theme of nature, daisies and spring we created a custom font to match. We drew vines, and used a range of greens to create depth and whimsy.

“Hannah’s creative talents are incredible, but equally as important - Hannah is flexible and organized, facilitating a process that arrives at a wonderful and meaningful result.”

- Greg Seltzer, Philly Music Fest Founder

Social Media

We created a suite of social media posts to promote the festival. We created everything from artist spotlight posts to announcements to event highlights. We helped put together the digital marketing package that led to a highly successful festival with six sold out shows and over $100,000 raised for local Philadelphia charities.

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Special Thanks

Philly Music Fest

Greg Seltzer
Jenn Seltzer

Avenue West

Hannah Westerman
Siya Brown
Carsen Pirnstill