Branding

Small Things

Small Things is a nonprofit organization based in Philadelphia. Their mission is to help local churches and organizations by providing resources to support their communities and connect with their neighbors.

A collaboration with Being Design.

The Project

+ Logo Design
+ Color Palette & Font Selection
+ Brand Book
+ Branded Design Elements

Communicating warmth and approachability

In this collaboration with Being Design, we worked closely with the Small Things team to develop their visual identity. With several audiences to speak to, our work needed to be approachable and easy to understand. The result is a brand that represents how small things can make a big difference.

Amplify Philly 2020

Event Branding & design

Amplify Philly is a 3-day event at South by Southwest. It brings the best of Philly’s diverse business, culture, and tech communities into the international spotlight. The goal is to attract the best talent, clients, and consumers to live, work, and play in Philadelphia. Since 2016, Amplify Philly has represented Philadelphia through exhibitions, concerts, panels, and other interactive activities.

The Project

+ Custom Graphic
+ Banners
+ Foamcores
+ Flyers
+ T-shirt
+ Social Media

A city represented through design

Avenue West has had the great pleasure of working on this project since its conception. For the past five years, the project has evolved from a small exhibition to a 3-day immersive experience dedicated to the city of Philadelphia.

We sourced our color palette from the Philadelphia flag. This year’s theme was convergence. Diverse people, industries and ideas coming together to create the social and cultural tapestry of Philadelphia.

What they said

“In today’s digital & visual driven world, you need someone with a sharp, creative, and efficient skill set in graphic creation. Hannah’s got exactly that. By far one of the most talented artists we’ve come across…and we’ve come across a lot.”

Dave Silver / Founder

Shonky Sauce

Branding & Packaging design

Shonky Sauce is a hot sauce company based out of Austin Texas. With its award-winning sauces, the company is known for using only fresh and natural ingredients.

The Project

+ Branding
+ Packaging Design

What they said

“Avenue West made our brand come alive and we are so grateful for everything they’ve done!”

Aaron Alterman / Founder

Aaron Alterman

Founder of Shonky Sauce

Dairy Market Analyst

The Dairy Market Analyst

Branding

The Dairy Market Analyst is the leading analyst in the US dairy industry. Known for their weekly newsletter in which they share the industry’s most important developments.

The Project

+ Logo Design
+ Letterhead Design
+ Newsletter Design

A visual refresh for an established organization

The Dairy Market Analyst is a well established resource for the dairy industry. They have thousands of followers due to their ability to provide valuable insight in their three page newsletter. Despite the company’s success, they wanted a visual refresh.

Our challenge was to design a new logo and brand system while maintaining the integrity of this long established organization. For inspiration, we looked to the logos of iconic publications like the New York Times, the LA Times, and the Atlantic. Here are the results.

Harvey Floyd II

BRANDING

Harvey Floyd II is an executive coach, Wharton business school lecturer, and organizational consultant based out of Philadelphia.

The Project

+ Branding Strategy
+ Logo Design
+ Business Card Design
+ Stationary Design

Portraying personality through design

How do you capture a dynamic personality in a design? Harvey Floyd II is a coach, lecturer, and consultant. He is professional, sharp, creative, and kind.

Over the course of multiple discovery sessions we got to know Harvey. We created a design that reflects both his unique character and the rich work that he does.